Communications is a principle organizations follow to connect with their targeted markets. Integrated marketing
Communications include the elements of the advertising, personal selling, public relations, publicity, direct marketing and sales promotion.
In the traditional marketing communications model, the content, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.
The growth of social media has influenced the way organizations communicate. With the development of Web business the internet allows people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.
Social media marketing is an excellent platform for organizations to implement marketing campaigns.
Organizations can receive direct feedback from their customers and targeted markets.
